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I started working in Salem tourism 32 years ago. I graduated high school 30 years ago. I have been involved in Salem tourism since before I graduated high school. In all those years, I have noticed a number of things related to tourism that Salem could work on, and ONE of those things is what to do before 11am.
If you have been to Salem before and are an even somewhat early riser, you will have likely noticed that on any given busy day, if you come to Salem before 11 AM you mainly see visitors just wandering around waiting for something beside a breakfast or coffee place to open up.. As far as attractions are concerned nothing is open until 11, and everything is closed by 8. So when night falls it’s all bars and walking tours.
That is why I have started the Salem Morning Tour. It’s the PERFECT way to start your visit to Salem. We start the tour at 10 am at the Salem Commons and we end right by the Witch Trial Memorial at 11:30 AFTER all the shops have opened. In the meantime, I will guide you around and share how to get to the most popular and (even less well known) by visitors as well as a little of the history along the way. However, this tour is also unique in that we like to keep groups small so our guests feel more comfortable to ask questions and be involved. Our capacity is only TEN people for Salem. So you are ALWAYS guaranteed a more personable experience.
However there is one more HUGE bonus. When you sign up for our Salem Morning Tour, you automatically get a spot on our Beverly tour in the evening as well. Your ticket covers BOTH tours. (You don’t have to take them on the same day).
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Join Roger Herson on the first and only nightly walking tour to come to Beverly. Tours are every night at 6:30. Tours begin again on Friday, March 13th, 2026. $35 for adults. $15 for kids and seniors. Call 978-871-0300 for more info or to book a private tour.

Along with out nightly walking tour, we offer top quality, licensed private tours in Salem, Beverly, and Danvers. New cities coming soon: Andover and Boston

Roger Herson works tirelessly to try to uncover the past. His tours, his writing, and his podcast are all designed to discover, share, and preserve the stories of his ancestors and relatives. As a 12th generation local to the North Shore of Massachusetts, that means that is a whole lot of stories.
He prides himself on his extensive knowledge on the earliest European settlers here, many of whom are his ancestors or relatives. as a witch hysteria historian who is a practicing witch himself, he brings a unique perspective to the history he shares, while never straying from the facts.
If you want to help support his work you can become a free or paid subscriber and keep up to date on what he is up to.
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