Conduit between Tourism and Charity
Discover Ancestry Tour Agents
Our Mission
Ancestry Tour Agents is designed to be a not for profit walking tour company. We like to view ourselves as a conduit between tourism and charity. Our mission is to bring more tourism to Beverly every year, and to raise money and awareness for various other local charities and non-profits such as NAGLY, Beverly Bootstraps, BevCam, and Historic Beverly.
The Official Beverly Witch
Creator and co-owner of Ancestry Tour Agents, Roger Herson has been working in tourism in and around Salem for over 30 years. He has worked at Pioneer Village, Peabody Essex Museum, The Salem Wax Museum and Witch Village, as well as in numerous haunted attractions over the years. As a tour guide he has owned, managed, and worked as just a guide for multiple companies, the most recent of which was Haunted Footsteps & Salem Historical Tours.
Roger is also a 12th generation local who lives across the bridge from Salem in Beverly, with numerous ancestral and relative ties to the Hysteria of 1692. He is also a practicing witch who deeply reveres the spirits of his ancestors. This means he takes the history and his role here very seriously. His love for his community is reflected in his dream to do tours "for the people".
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Ethan Herson
Ethan is not nearly as passionate about history as Roger is, but he is just as powerful and strong an advocate. He is an avid fan of Dr. Who and musical theater. He is also an experienced early childhood care provider.
On July 27, 2023 Ethan became the first trans male to ever give birth in the 137 year history of Beverly Hospital. Roger and Ethan are raising four children together.
Though technically the boss, he still allows Roger to run things. :P